First-party data strategy for agencies

Karlsgate enables successful first-party data strategies through secure data collaboration

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Secure Data Collaboration without the Hassle

No upfront costs, no monthly minimums. Just freedom to get the data you need.

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Protect first-party data to deliver more value and greater outcomes

Leverage your clients’ first-party data without ever taking possession or exposing it to your marketing and advertising partners. Reduce the complexity of connecting data safely while delivering insight, building audiences and activating campaigns.

First-party data strategy priorities realized

Pursue new data partners

No risk data connectivity

Onboard audience data to publishers and partners, eliminating identity data exposure, re-identification or retention to stay ahead of regulatory requirements.

Eliminate time-consuming tasks

Stay ahead of regulations

Avoid the privacy pitfalls of third-party onboarding, clean rooms and third-party cookies. Use the most advanced personal data protection technology available to share securely.

Control your data

Simplify data integration

Help your clients to connect and monetize their data with a secure and privacy-first platform.

Stay ahead of regulations

Never take custody

Ensure clients’ maintain data custody. Match clients’ data to partners and publishers without it ever leaving their environment.

Evolution of Personal Data

Grow your business while adapting to the ever-evolving definition of Personal Data Protection.


Here’s what you can do with Karlsgate Identity Exchange

Make the most of your first-party data to power more effective advertising performance and measurement.

Build your data capability

Integrate data and insight from other brands, agencies and data providers globally without exposing their customers’ identity

Activate and monetize audiences directly

Connect, activate and monetize clients’ audiences directly without comprising consumer data

Measure marketing ROI directly

Link sales data directly with the target audience of your publishing partners

Collaborate with brand partners

Share data for joint promotions, co-branded offerings or white labeled services

Get Your Team On Board: Insights for Key Stake Holders

Karlsgate solves the biggest challenges associated with managing first-party data partnerships. We designed the platform to satisfy the needs of your organization’s key stakeholders.

Protect Personal Identities



Simplify your ability to find, evaluate and test data more quickly

Simplify Data Sharing



Implement quickly with limited work for your IT team

Reduce Time to Insight



Comply with ever-changing regulations so you can approve new partnerships with confidence


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