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Unlock the Power of 1st-Party Data 
with the Karlsgate Identity Exchange (KIE™)

"The overlap analysis process for evaluating new partners, fraught with big data and compliance challenges, has been streamlined significantly thanks to our collaboration with Karlsgate."

"Eyeota, a Dun & Bradstreet company, is committed to sourcing and evaluating new data partnerships that allow us to maintain a unique and comprehensive data mix for our customers. We complement our core B2B and B2C datasets by offering the Eyeota Marketplace to deliver a rich array of third-party data assets to power advertising solutions. The overlap analysis process for evaluating new partners, fraught with big data and compliance challenges, has been streamlined significantly thanks to our collaboration with Karlsgate. This partnership has allowed Eyeota to evaluate potential new data partnerships – without either party having to physically transfer data - more efficiently and bring new data assets to market more quickly."​

Jess Saunders

- VP, Global Partner Success, Dun & Bradstreet

“...we'll need to work smarter to derive value from data and make sure that we're utilizing solutions that preserve privacy...”

“The composition of the data we collect about our audiences is continuing to fragment at a rapid rate, driven by big tech, regulatory shifts, and the growing complexity across digital environments. A lot of what we did previously around audience segmentation, data activation, and measurement is likely to be impacted by changes, and we need to think differently about how we deliver robust solutions in an imperfect landscape. What will remain consistent in all of this is that we’ll need to work smarter to derive value from data and make sure that we’re utilizing solutions that preserve privacy whilst still delivering outcomes from an ROI and measurement perspective.” 

Tim Armstrong

- Director of Digital Product, Technology and Data, Nova Entertainment

“Technology solutions which enable linking at the person level using a secure data sharing methodology and meet the needs of these new changes will become critical...”

“As we charge towards impending privacy legislation changes, there are several challenges that data companies, media agencies, and clients will face. Amongst them, the challenge of how to collect, store, share, and use data in a manner that complies with legislation while also ensuring companies can remain resource and cost efficient. Technology solutions which enable linking at the person level using a secure data sharing methodology and meet the needs of these new changes will become critical for the continued development of our industry and usage of PII data.” 

Natalie Hatch

- Strategic Partnerships, Kinesso

Navigate in an Era
Without Cookies

  Realize the value of 1st-party data without risking PII or sacrificing regulatory compliance.

  Seamlessly and securely partner with anyone, anywhere. Don't limit yourself to walled gardens.

  Never share your 1st-party data. Never share persistent IDs.

Efficiently comply with "right to be forgotten" and consent  management regulations.

Use Cases.

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Secure Activation

Don't worry about the loss of 3rd-party cookies. Convert your 1st-party data into Actionable De-identification and activate your audience securely and without using persistent IDs.

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Closed-Loop Data Collaboration Ecosystem

Karlsgate empowers a leading media company to collaborate with clients and partners in the broadcasting, newspaper, and digital media industries to target and engage their audience effectively and compliantly amidst 3rd-party cookie deprecation and evolving privacy regulations.

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Cross-Border Data Enrichment

Karlsgate enables a Latin America based telecommunications company to collaborate with a US based data & analytics company in order to gain more insight into its subscribers via demographic data.

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Secure Measurement

Collaborate securely and compliantly for accurate measurement and control over attribution without using PII or persistent IDs.

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Consent Status Unification

Maintain synchronized consent status across internal teams and with external partners. Every transfer of data has a contract that's both trackable and auditable.

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Seamless Local-to-Global Data Sharing

Securely transmit local data to global analytics teams without exposing identities. Maintain critical data privacy and security measures across regions and jurisdictions. Local teams never relinquish custody of sensitive data or expose PII.

With Karlsgate, advertisers can...

 

Simplify Data Exchange

We provide a streamlined protocol that simplifies the process of connecting data with any partner, anywhere, making it easier to get more data than ever before. By automating data element normalization, standardization, and file format alignment, Karlsgate reduces the manual effort required for data collaboration and integration projects. Increasing efficiency means more data sooner, letting you focus on realizing the value of 1st-party data. 

 

Scale Data Connectivity

Karlsgate empowers marketers to scale data connectivity efforts without compromising the security of PII or the efficiency to connect data.  More data from a variety of sources is needed to power AI-driven decisions and solutions. Gone are the days of limiting yourself to partners within a closed data ecosystem. Whether you need to connect with agency partners, external data providers, or directly with publishers, we facilitate seamless collaboration with privacy-by-design precision and accuracy.   

 

Collaborate With Anyone, Compliantly

We pioneer practical tools to ensure control and security of your sensitive data in today's interconnected environment. Now, being GDPR compliant no longer means needing to leverage persistent IDs; our unique capabilities make it possible to compliantly match data at a consumer level while sending neither PII nor persistent IDs to your data partners. Privacy-enhancing and data governance measures are seamlessly embedded directly into data workflows, striking a balance between data utility and protection.

Resource Center

Browse our latest articles

Understanding the Root of Today's Data Privacy Challenges

Understanding the Root of Today's Data Privacy Challenges

Explore how to solve the challenge of respecting privacy while retaining the benefits of a data-driven world with Karlsgate's solutions.

Understanding the Root of Today's Data Privacy Challenges
Vivian Zhou

July 12, 2024

Media & Advertising
Unlocking the Power of Data Through Privacy Enhancing Technologies

Unlocking the Power of Data Through Privacy Enhancing Technologies

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July 09, 2024

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Protecting Sensitive Data Without Sacrificing Utility: The Karlsgate Approach

Protecting Sensitive Data Without Sacrificing Utility: The Karlsgate Approach

Learn about Karlsgate's innovative solution for de-identifying sensitive data, ensuring compliance, security, and utility in today's data-d...

Protecting Sensitive Data Without Sacrificing Utility: The Karlsgate Approach
Brian Mullin

June 06, 2024

Healthcare