Unlock the Power of 1st-Party Data with the Karlsgate Identity Exchange (KIE™)
Navigate in an Era Without Cookies
Realize the value of 1st-party data without risking PII or sacrificing regulatory compliance.
Seamlessly and securely partner with anyone, anywhere. Don't limit yourself to walled gardens.
Never share your 1st-party data. Never share persistent IDs.
Use Cases.
Secure Activation
Don't worry about the loss of 3rd-party cookies. Convert your 1st-party data into Actionable De-identification and activate your audience securely and without using persistent IDs.
Closed-Loop Data Collaboration Ecosystem
Karlsgate empowers a leading media company to collaborate with clients and partners in the broadcasting, newspaper, and digital media industries to target and engage their audience effectively and compliantly amidst 3rd-party cookie deprecation and evolving privacy regulations.
Cross-Border Data Enrichment
Karlsgate enables a Latin America based telecommunications company to collaborate with a US based data & analytics company in order to gain more insight into its subscribers via demographic data.
Secure Measurement
Collaborate securely and compliantly for accurate measurement and control over attribution without using PII or persistent IDs.
With Karlsgate, advertisers can...
Simplify Data Exchange
We provide a streamlined protocol that simplifies the process of connecting data with any partner, anywhere, making it easier to get more data than ever before. By automating data element normalization, standardization, and file format alignment, Karlsgate reduces the manual effort required for data collaboration and integration projects. Increasing efficiency means more data sooner, letting you focus on realizing the value of 1st-party data.
Scale Data Connectivity
Karlsgate empowers marketers to scale data connectivity efforts without compromising the security of PII or the efficiency to connect data. More data from a variety of sources is needed to power AI-driven decisions and solutions. Gone are the days of limiting yourself to partners within a closed data ecosystem. Whether you need to connect with agency partners, external data providers, or directly with publishers, we facilitate seamless collaboration with privacy-by-design precision and accuracy.
Collaborate With Anyone, Compliantly
We prioritize data privacy and security, ensuring PII remains safeguarded during all touchpoints of the data sharing process. Now, being GDPR compliant no longer means needing to leverage persistent IDs; our unique capabilities make it possible to compliantly match data at a consumer level while sending neither PII nor persistent IDs to your data partners. By embedding privacy-enhancing measures directly into data workflows, we mitigate the risks associated with data collaboration and minimize the potential for re-identification.
Resource Center
Browse our latest articles
Right to Privacy Isn't a Zero-Sum Game
Protected data can still be actionable, and cutting down on the leaks, breaches, and propagation of personal information is a worthy endeav...
Overcoming the Legacy of Negotiating Trust for Data Collaboration
Consumer privacy regulations are ramping up globally. With so much potential risk, why do companies still share data so loosely?
Data Clean Room Alternative Promises Real First-Party Data Security
As companies look to stitch various data sets together, some are considering a Data Clean Room as a solution. However, since Data Clean Roo...
