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Modern Marketing Requires Protected Data Pipelines 

Eliminate exposure. Activate insights. Move fast but with control.

Karlsgate helps marketers link data, measure outcomes, and scale partnerships without ever sharing personal information. Our privacy-enhancing technology replaces outdated data-sharing models with protected data pipelines built for compliance, speed, and performance. 

Confidential data,            clean results.

“Mediabrands began working with Karlsgate following substantial testing across diverse data sets in Australia. The use case required multiple matching scenarios across borders and required a matching solution that was wholly decoupled from the source data. Not only were privacy concerns in the resulting solution solved, but the setup was straightforward and we achieved above benchmark rates.”

Tom Edmonds, Head of Audience Solutions, IPG Mediabrands 

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“The overlap analysis process for evaluating new data partners, fraught with big data and compliance challenges, has been streamlined significantly thanks to our collaboration with Karlsgate. This partnership has allowed Eyeota to evaluate potential new partnerships – without either party having to physically transfer data – more efficiently and bring new data assets to market more quickly.”

Jess Saunders, VP, Global Partner Success, Dun & Bradstreet

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No more shipping data to evaluate new partners.

Use Cases for Advertisers 

Secure Activation

Secure Activation

Transform your first-party data into protected IDs that can be safely used for activation and closed-loop measurement without revealing PII. 

Privacy-Preserving Collaboration

Privacy-Preserving Collaboration 

Run audience enrichment, overlap analysis, or partner evaluation using protected data. Share only what’s needed. Reveal nothing more. 

Scale Data Collaboration Across Borders and Partners

Scale Data Collaboration Across Borders and Partners

Link data across regions, systems, or partners without exposing PII or violating jurisdictional privacy laws. Support global enrichment, measurement, and activation workflows. 

Create Privacy-Safe Datasets for Internal Use

Create Privacy-Safe Datasets for Internal Use 

De-identify data across environments to support secure modeling, AI development, and production workflows while maintaining control and linkability through Karlsgate’s self-sovereign approach.

Secure Measurement

Secure Measurement

Power campaign and conversion measurement using de-identified data. No identifiers shared. No exposure risk. 

Consent Status Unification

Consent Status Unification 

Match individuals across sources based on consented usage without revealing their identity. Maintain compliance across vendors and jurisdictions. 

Why Advertisers Choose Karlsgate

 

Simplify Data Collaboration

Skip the manual cleanup. Karlsgate automates normalization, standardization, and format alignment to reduce friction and speed up activation.

 

Scale Secure Connectivity

Expand how and where you connect data without sacrificing control. Stay out of closed ecosystems while still unlocking granular insights. 

 

Collaborate Without Compromise

With the Karlsgate Identity Exchange (KIE), you can match and activate data with partners without ever sharing PII or persistent IDs. 

Navigate in an Era
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“Technology solutions which enable linking at the person level using a secure data sharing methodology and meet the needs of these new changes will become critical for the continued development of our industry and usage of PII data.”

Natalie Hatch, Strategic Partnerships, Kinesso

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