Your company’s data is valuable to your partners and your business: Data monetization with Karlsgate Identity Exchange enables you to share your insights without compromising customer privacy
Know the Risks
Traditional data sharing methods are fraught with risks to consumer privacy.
Of course, the benefits of data monetization are evident – companies can market their valuable data and insights to brands looking to better understand and predict their consumers’ behaviors. However, traditional data monetization methods involve first trusting a third-party intermediary with a complete file of your customers’ personal data before they can match identities with potential partners’ data files. This process carries risks of:
- Consumer privacy breaches
- Low transparency into data matching process
- Potential for unfair valuation of data
Secure Data Monetization with Karlsgate
Companies that join the Karlsgate Identity Exchange can:
- Securely market and share data insights on shared customers with partners
- Keep all data in-house while listing available data to potential partners
- Accelerate revenue generation by removing lengthy legal procedures
- Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)
With Karlsgate, companies can market and share insights for data monetization initiatives without sharing the PII of their customers. In addition, the data matching and appending process is immediate and ensures both recency and accuracy of attributes, so you never have to worry about data latency issues.
Data Monetization Without the Risk
PROTECT PERSONAL
IDENTITIES
PROTECT PERSONAL IDENTITIES
Keep Personal Data in-house
SIMPLIFY DATA
SHARING
SIMPLIFY DATA SHARING
Set up once, trade with anyone
REDUCE TIME
TO INSIGHT
REDUCE TIME TO INSIGHT
Discover and evaluate data in real-time
IMPROVE DATA
SECURITY
IMPROVE DATA SECURITY
Eliminate risk of third-party clean rooms