Your company’s data is valuable to your partners and your business: Data monetization with Karlsgate Identity Exchange enables you to share your insights without compromising customer privacy
Know the Risks
Traditional data sharing methods are fraught with risks to consumer privacy.
Of course, the benefits of data monetization are evident – companies can market their valuable data and insights to brands looking to better understand and predict their consumers’ behaviors. However, traditional data monetization methods involve first trusting a third-party intermediary with a complete file of your customers’ personal data before they can match identities with potential partners’ data files. This process carries risks of:
Consumer privacy breaches
Low transparency into data matching process
Potential for unfair valuation of data
Exposure of personal data in transit
High possibility of re-identification
Retention of personal data by other parties
Lack of transparency into and control over the data match process
Get the Guide
Learn how cryptographic technologies allow for data monetization without sacrificing consumer privacy in the “Embracing Protected Data Age” white paper.
Companies that join the Karlsgate Identity Exchange can:
Securely market and share data insights on shared customers with partners
Keep all data in-house while listing available data to potential partners
Accelerate revenue generation by removing lengthy legal procedures
Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)
With Karlsgate, companies can market and share insights for data monetization initiatives without sharing the PII of their customers. In addition, the data matching and appending process is immediate and ensures both recency and accuracy of attributes, so you never have to worry about data latency issues.
Karlsgate Identity Exchange Operates in Three Easy Steps
Customer data is masked by Cryptoidentity
Cryptoidentities matched with your partner are flagged
Desired data attributes are appended to flagged Cryptoidentities and returned