Data Monetization

Karlsgate Identity Exchange™ enables companies to monetize their data while protecting customer privacy

Contact Us to Join

Your company’s data is valuable to your partners and your business: Data monetization with Karlsgate Identity Exchange enables you to share your insights without compromising customer privacy

Know the Risks

Traditional data sharing methods are fraught with risks to consumer privacy.

Of course, the benefits of data monetization are evident – companies can market their valuable data and insights to brands looking to better understand and predict their consumers’ behaviors. However, traditional data monetization methods involve first trusting a third-party intermediary with a complete file of your customers’ personal data before they can match identities with potential partners’ data files. This process carries risks of:

  • Consumer privacy breaches
  • Low transparency into data matching process
  • Potential for unfair valuation of data

Exposure of personal data in transit

High possibility of re-identification

Retention of personal data by other parties

Lack of transparency into and control over the data match process

Get the Guide

Learn how cryptographic technologies allow for data monetization without sacrificing consumer privacy in the “Embracing Protected Data Age” white paper.

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data monetization and the protected data age

Secure Data Monetization with Karlsgate

Companies that join the Karlsgate Identity Exchange can:

  • Securely market and share data insights on shared customers with partners
  • Keep all data in-house while listing available data to potential partners
  • Accelerate revenue generation by removing lengthy legal procedures
  • Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)

With Karlsgate, companies can market and share insights for data monetization initiatives without sharing the PII of their customers. In addition, the data matching and appending process is immediate and ensures both recency and accuracy of attributes, so you never have to worry about data latency issues.

Karlsgate Identity Exchange Operates in Three Easy Steps

Customer data is masked by Cryptoidentity

Cryptoidentities matched with your partner are flagged

Desired data attributes are appended to flagged Cryptoidentities and returned

Data Monetization Without the Risk

Protect Personal Identities

PROTECT PERSONAL
IDENTITIES

PROTECT PERSONAL IDENTITIES

Keep Personal Data in-house

Simplify Data Sharing

SIMPLIFY DATA
SHARING

SIMPLIFY DATA SHARING

Set up once, trade with anyone

Reduce Time to Insight

REDUCE TIME
TO INSIGHT

REDUCE TIME TO INSIGHT

Discover and evaluate data in real-time

Improve Data Security

IMPROVE DATA
SECURITY

IMPROVE DATA SECURITY

Eliminate risk of third-party clean rooms

Learn About Our Solution