Data Collaboration

Karlsgate Identity Exchange™ enables partner collaborations with unprecedented levels of identity protection

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Karlsgate Identity Exchange enables fair, privacy-first data collaboration between partners

Know the Risks

Traditional data sharing methods are fraught with risks to consumer privacy.

Of course, the benefits of data sharing are evident. However, some common approaches sacrifice security for inadequate returns. For example, direct integrations between partners reveal the PII of all customers – not just those customer that the companies have in common. Another option—third-party data co-ops—have been criticized for:

  • Breaching consumer privacy
  • Lacking transparency
  • Unequal distribution of benefits

Exposure of personal data in transit

High possibility of re-identification

Retention of personal data by other parties

Lack of transparency into and control over the data match process

Get the Guide

The Collaborative Data Solutions report from Winterberry group covers the major data collaboration technologies as well as how data-privacy regulations have changed this market.

Download
data collaboration report

Secure Data Collaboration with Karlsgate

Companies that join the Karlsgate Identity Exchange can:

  • Securely share data attributes on shared customers with partners
  • Create high quality audience packages for acquisition or co-marketing
  • Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)

With Karlsgate, companies can build strategic data collaboration partnerships without sharing the PII of their customers. In addition, the data appending process is immediate and ensures both recency and accuracy of attributes, so you never have to worry that your enhanced data set is out-of-date.

Karlsgate Identity Exchange Operates in Three Easy Steps

Data from each partner is masked by Cryptoidentity

Matching Cryptoidentities in the data sets are flagged

Desired data attributes are appended to flagged Cryptoidentities

Data Collaboration Without the Risk

Protect Personal Identities

PROTECT PERSONAL
IDENTITIES

PROTECT PERSONAL IDENTITIES

Keep Personal Data in-house

Simplify Data Sharing

SIMPLIFY DATA
SHARING

SIMPLIFY DATA SHARING

Set up once, trade with anyone

Reduce Time to Insight

REDUCE TIME
TO INSIGHT

REDUCE TIME TO INSIGHT

Discover and evaluate data in real-time

Improve Data Security

IMPROVE DATA
SECURITY

IMPROVE DATA SECURITY

Eliminate risk of third-party clean rooms

Learn About Our Solution