Karlsgate Identity Exchange enables fair, privacy-first data collaboration between partners
Know the Risks
Traditional data sharing methods are fraught with risks to consumer privacy.
Of course, the benefits of data sharing are evident. However, some common approaches sacrifice security for inadequate returns. For example, direct integrations between partners reveal the PII of all customers – not just those customer that the companies have in common. Another option—third-party data co-ops—have been criticized for:
Breaching consumer privacy
Unequal distribution of benefits
Exposure of personal data in transit
High possibility of re-identification
Retention of personal data by other parties
Lack of transparency into and control over the data match process
Get the Guide
The Collaborative Data Solutions report from Winterberry group covers the major data collaboration technologies as well as how data-privacy regulations have changed this market.
Companies that join the Karlsgate Identity Exchange can:
Securely share data attributes on shared customers with partners
Create high quality audience packages for acquisition or co-marketing
Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)
With Karlsgate, companies can build strategic data collaboration partnerships without sharing the PII of their customers. In addition, the data appending process is immediate and ensures both recency and accuracy of attributes, so you never have to worry that your enhanced data set is out-of-date.
Karlsgate Identity Exchange Operates in Three Easy Steps
Data from each partner is masked by Cryptoidentity
Matching Cryptoidentities in the data sets are flagged
Desired data attributes are appended to flagged Cryptoidentities