Karlsgate Identity Exchange enables fair, privacy-first data collaboration between partners
Know the Risks
Traditional data sharing methods are fraught with risks to consumer privacy.
Of course, the benefits of data sharing are evident. However, some common approaches sacrifice security for inadequate returns. For example, direct integrations between partners reveal the PII of all customers – not just those customer that the companies have in common. Another option—third-party data co-ops—have been criticized for:
- Breaching consumer privacy
- Lacking transparency
- Unequal distribution of benefits
Secure Data Collaboration with Karlsgate
Companies that join the Karlsgate Identity Exchange can:
- Securely share data attributes on shared customers with partners
- Create high quality audience packages for acquisition or co-marketing
- Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)
With Karlsgate, companies can build strategic data collaboration partnerships without sharing the PII of their customers. In addition, the data appending process is immediate and ensures both recency and accuracy of attributes, so you never have to worry that your enhanced data set is out-of-date.
Data Collaboration Without the Risk
PROTECT PERSONAL
IDENTITIES
PROTECT PERSONAL IDENTITIES
Keep Personal Data in-house
SIMPLIFY DATA
SHARING
SIMPLIFY DATA SHARING
Set up once, trade with anyone
REDUCE TIME
TO INSIGHT
REDUCE TIME TO INSIGHT
Discover and evaluate data in real-time
IMPROVE DATA
SECURITY
IMPROVE DATA SECURITY
Eliminate risk of third-party clean rooms