Data acquisition with Kalrsgate Identity Exchange helps you secure the data insights you need to build a more meaningful brand experience for your customers
Know the Risks
Traditional methods of acquiring data are fraught with risks to consumer privacy.
Of course, the benefits of data acquisition are evident – companies can enrich their data with valuable insights to better understand and predict their consumers’ behaviors. However, traditional data acquisition methods involve first trusting a third-party intermediary with a complete file of your customers’ personal data before they can provide attributes from matching identities in partner datasets. This process carries risks of:
- Consumer privacy breaches
- Low transparency into data matching process
- Potential for unfair distribution of data attributes
Secure Data Acquisition with Karlsgate
Companies that join the Karlsgate Identity Exchange can:
- Securely acquire data insights on shared customers with partners
- Keep all data in-house while receiving consumer attributes from partners
- Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)
Data Acquisition with Karlsgate enables companies to acquire valuable insights without sharing the PII of their customers. In addition, the data matching and appending process is immediate and ensures both recency and accuracy of attributes, so you never have to worry that you’re getting out-of-date information.
Data Acquisition Without the Risk
PROTECT PERSONAL
IDENTITIES
PROTECT PERSONAL IDENTITIES
Keep Personal Data in-house
SIMPLIFY DATA
SHARING
SIMPLIFY DATA SHARING
Set up once, trade with anyone
REDUCE TIME
TO INSIGHT
REDUCE TIME TO INSIGHT
Discover and evaluate data in real-time
IMPROVE DATA
SECURITY
IMPROVE DATA SECURITY
Eliminate risk of third-party clean rooms