Data acquisition with Kalrsgate Identity Exchange helps you secure the data insights you need to build a more meaningful brand experience for your customers
Know the Risks
Traditional methods of acquiring data are fraught with risks to consumer privacy.
Of course, the benefits of data acquisition are evident – companies can enrich their data with valuable insights to better understand and predict their consumers’ behaviors. However, traditional data acquisition methods involve first trusting a third-party intermediary with a complete file of your customers’ personal data before they can provide attributes from matching identities in partner datasets. This process carries risks of:
Consumer privacy breaches
Low transparency into data matching process
Potential for unfair distribution of data attributes
Exposure of personal data in transit
High possibility of re-identification
Retention of personal data by other parties
Lack transparency into and control over the data match process
Get the Guide
Learn how Cryptoidentity supports secure data acquisition so that your business can focus on providing customers with the best experience while protecting their privacy.
Companies that join the Karlsgate Identity Exchange can:
Securely acquire data insights on shared customers with partners
Keep all data in-house while receiving consumer attributes from partners
Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)
Data Acquisition with Karlsgate enables companies to acquire valuable insights without sharing the PII of their customers. In addition, the data matching and appending process is immediate and ensures both recency and accuracy of attributes, so you never have to worry that you’re getting out-of-date information.
Karlsgate Identity Exchange Operates in Three Easy Steps
Customer data is masked by Cryptoidentity
Cryptoidentities matched with your partner are flagged
Desired data attributes are appended to flagged Cryptoidentities and returned