Data Acquisition

Karlsgate Identity Exchange™ enables companies to enrich their customer datasets without exposing consumer identities

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Data acquisition with Kalrsgate Identity Exchange helps you secure the data insights you need to build a more meaningful brand experience for your customers

Know the Risks

Traditional methods of acquiring data are fraught with risks to consumer privacy.

Of course, the benefits of data acquisition are evident – companies can enrich their data with valuable insights to better understand and predict their consumers’ behaviors. However, traditional data acquisition methods involve first trusting a third-party intermediary with a complete file of your customers’ personal data before they can provide attributes from matching identities in partner datasets. This process carries risks of:

  • Consumer privacy breaches
  • Low transparency into data matching process
  • Potential for unfair distribution of data attributes

Exposure of personal data in transit

High possibility of re-identification

Retention of personal data by other parties

Lack transparency into and control over the data match process

Get the Guide

Learn how Cryptoidentity supports secure data acquisition so that your business can focus on providing customers with the best experience while protecting their privacy.

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data acquisition guide

Secure Data Acquisition with Karlsgate

Companies that join the Karlsgate Identity Exchange can:

  • Securely acquire data insights on shared customers with partners
  • Keep all data in-house while receiving consumer attributes from partners
  • Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)

Data Acquisition with Karlsgate enables companies to acquire valuable insights without sharing the PII of their customers. In addition, the data matching and appending process is immediate and ensures both recency and accuracy of attributes, so you never have to worry that you’re getting out-of-date information.

Karlsgate Identity Exchange Operates in Three Easy Steps

Customer data is masked by Cryptoidentity

Cryptoidentities matched with your partner are flagged

Desired data attributes are appended to flagged Cryptoidentities and returned

Data Acquisition Without the Risk

Protect Personal Identities

PROTECT PERSONAL
IDENTITIES

PROTECT PERSONAL IDENTITIES

Keep Personal Data in-house

Simplify Data Sharing

SIMPLIFY DATA
SHARING

SIMPLIFY DATA SHARING

Set up once, trade with anyone

Reduce Time to Insight

REDUCE TIME
TO INSIGHT

REDUCE TIME TO INSIGHT

Discover and evaluate data in real-time

Improve Data Security

IMPROVE DATA
SECURITY

IMPROVE DATA SECURITY

Eliminate risk of third-party clean rooms

Learn About Our Solution