Capture the first-party opportunity through data collaboration

About the webinar

Organizations have an opportunity to unlock value and deliver better customer experiences by working with partners like never before. Capturing those opportunities requires understanding and leveraging a rapidly changing landscape of privacy regulations, data tracking capabilities and data collaboration technologies.

Watch this webinar replay to hear from industry leaders who put the current environment into context for their businesses and the industry. During the panel discussion, you’ll learn:

• What’s driving the need to change data strategies
• Why leading companies are implementing first-party data strategies to deliver better performance for their business, their partners and their customers
• About new technical data collaboration environments that can enable better data collaboration
• How to move your organization forward to implement a sustainable first-party data strategy