Survive the demise of third-party cookies: Data onboarding with Karlsgate Identity Exchange enables publishers and brands to build first-party relationships that accomplish the same reach and scale
Know the Risks
Traditional data activation methods rely on third-party cookies.
Of course, the benefits of data onboarding are evident – targeting, measuring, and attributing interactions between your ads and customers efficiently builds data and captures new insights. However, the traditional method – matching your first party consumer identities to third-party cookies – is not only a privacy minefield but soon to be a thing of the past. At the same time, replacing this deprecated method with second-party onboarding comes with it’s own problems:
- Building enough second-party relationships to accomplish the same scale will be slow
- Directly transferring customer data to the partner entails the same privacy risk
- Exposure to fraud risk
Secure Data Onboarding with Karlsgate
Companies that join the Karlsgate Identity Exchange can:
- Securely share onboard data with publishers while keeping data in house
- Quickly find high-quality second-party publishers to partner with
- Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)
With Karlsgate, companies can build wide-reaching data onboarding partnerships without sharing the PII of their customers. In addition, the data matching process is completed with non-reusable, anonymized Cryptoidentities so you never have to worry about reidentification or data leakage.
Data Onboarding Without the Risk
PROTECT PERSONAL
IDENTITIES
PROTECT PERSONAL IDENTITIES
Keep Personal Data in-house
SIMPLIFY DATA
SHARING
SIMPLIFY DATA SHARING
Set up once, trade with anyone
REDUCE TIME
TO INSIGHT
REDUCE TIME TO INSIGHT
Discover and evaluate data in real-time
IMPROVE DATA
SECURITY
IMPROVE DATA SECURITY
Eliminate risk of third-party clean rooms