Survive the demise of third-party cookies: Data onboarding with Karlsgate Identity Exchange enables publishers and brands to build first-party relationships that accomplish the same reach and scale
Know the Risks
Traditional data activation methods rely on third-party cookies.
Of course, the benefits of data onboarding are evident – targeting, measuring, and attributing interactions between your ads and customers efficiently builds data and captures new insights. However, the traditional method – matching your first party consumer identities to third-party cookies – is not only a privacy minefield but soon to be a thing of the past. At the same time, replacing this deprecated method with second-party onboarding comes with it’s own problems:
Building enough second-party relationships to accomplish the same scale will be slow
Directly transferring customer data to the partner entails the same privacy risk
Exposure to fraud risk
Exposure of personal data in transit
High possibility of re-identification
Retention of personal data by other parties
Lack transparency into and control over the data match process
Get the Guide
Learn how to adapt your data onboarding processes to continue to improve your marketing performance as the rules and regulations surrounding personal data protection evolve.
Companies that join the Karlsgate Identity Exchange can:
Securely share onboard data with publishers while keeping data in house
Quickly find high-quality second-party publishers to partner with
Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)
With Karlsgate, companies can build wide-reaching data onboarding partnerships without sharing the PII of their customers. In addition, the data matching process is completed with non-reusable, anonymized Cryptoidentities so you never have to worry about reidentification or data leakage.
Karlsgate Identity Exchange Operates in Three Easy Steps
Customer data is masked by Cryptoidentity
Data matched with trusted second-party publishers is flagged
Matching customer data is activated across the publisher media channels