Data Onboarding

Karlsgate Identity Exchange™ enables data onboarding without relying on third-parties cookies

Contact Us to Join

Survive the demise of third-party cookies: Data onboarding with Karlsgate Identity Exchange enables publishers and brands to build first-party relationships that accomplish the same reach and scale

Know the Risks

Traditional data activation methods rely on third-party cookies.

Of course, the benefits of data onboarding are evident – targeting, measuring, and attributing interactions between your ads and customers efficiently builds data and captures new insights. However, the traditional method – matching your first party consumer identities to third-party cookies – is not only a privacy minefield but soon to be a thing of the past. At the same time, replacing this deprecated method with second-party onboarding comes with it’s own problems:

  • Building enough second-party relationships to accomplish the same scale will be slow
  • Directly transferring customer data to the partner entails the same privacy risk
  • Exposure to fraud risk

Exposure of personal data in transit

High possibility of re-identification

Retention of personal data by other parties

Lack transparency into and control over the data match process

Get the Guide

Learn how to adapt your data onboarding processes to continue to improve your marketing performance as the rules and regulations surrounding personal data protection evolve.

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Data onboarding and the evolution of personal data protection

Secure Data Onboarding with Karlsgate

Companies that join the Karlsgate Identity Exchange can:

  • Securely share onboard data with publishers while keeping data in house
  • Quickly find high-quality second-party publishers to partner with
  • Streamline compliance with consumer protection standards (e.g., CCPA and GDPR)

With Karlsgate, companies can build wide-reaching data onboarding partnerships without sharing the PII of their customers. In addition, the data matching process is completed with non-reusable, anonymized Cryptoidentities so you never have to worry about reidentification or data leakage.

Karlsgate Identity Exchange Operates in Three Easy Steps

Customer data is masked by Cryptoidentity

Data matched with trusted second-party publishers is flagged

Matching customer data is activated across the publisher media channels

Data Onboarding Without the Risk

Protect Personal Identities

PROTECT PERSONAL
IDENTITIES

PROTECT PERSONAL IDENTITIES

Keep Personal Data in-house

Simplify Data Sharing

SIMPLIFY DATA
SHARING

SIMPLIFY DATA SHARING

Set up once, trade with anyone

Reduce Time to Insight

REDUCE TIME
TO INSIGHT

REDUCE TIME TO INSIGHT

Discover and evaluate data in real-time

Improve Data Security

IMPROVE DATA
SECURITY

IMPROVE DATA SECURITY

Eliminate risk of third-party clean rooms

Learn About Our Solution