Capture the first-party opportunity through data collaboration

Organizations have an opportunity to unlock value and deliver better customer experiences by working with partners like never before. Capturing those opportunities requires understanding and leveraging a rapidly changing landscape of privacy regulations, data tracking capabilities and data collaboration technologies.

Download this webinar replay to hear from industry leaders to put the current environment into context for their businesses and the industry. During the panel discussion, you’ll learn:

  • What’s driving the need to change data strategies
  • Why leading companies are implementing first-party data strategies to deliver better performance for their business, their partners and their customers
  • About new technical data collaboration environments that can enable better data collaboration
  • How to move your organization forward to implement a sustainable first-party data strategy

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Bruce Biegel

Bruce Biegel

Senior Managing Partner, Winterberry

A seasoned executive with more than three decades of experience, Bruce Biegel has led hundreds of engagements in growth strategy, commercial diligence and enterprise data and technology for firms in media, financial services, retail, technology, and advertising and marketing agencies. Bruce has worked with a wide range of enterprise marketers, advertising and marketing agencies, data and digital marketing service and technology providers, as well as private equity firms. Some client engagements include Acxiom Inc., Capital One Financial Corp., Citi, Epsilon, Experian, Hewlett-Packard Co, Meredith, KRG Capital, KKR, L’Oreal, Mountaingate Capital, Time Warner and others.

As an entrepreneur, Bruce has hands-on experience building companies from the ground up. Before establishing Winterberry Group’s strategic consulting practice, he founded and sold two companies, one in marketing technology and another in data. Prior to that, he served in numerous roles at companies as a board member, president, CFO, EVP of sales, as well as in marketing and customer service. Bruce began his career at Kidder Peabody in MIS and is a graduate of the University of Pennsylvania. In addition to his role at Winterberry Group, Bruce has served as a senior advisor to investment bank Petsky Prunier LLC and as a member of the DMA board. He is an advisor to and member of the board of directors for several private marketing companies and a frequent speaker at major marketing industry conferences. He is also a recipient of the Silver Apple and Mal Dunn Leadership awards form the Direct Marketing Club of New York.

Panelists

Brian Mullin

Brian Mullin

Founder and CEO, Karlsgate

Brian Mullin is the founder and CEO of Karlsgate, a data exchange platform that helps brands prevent personal data disclosures. He has over 30 years of experience in software development with leadership roles at companies across the data-driven marketing ecosystem. With his early start at a family-owned list processing business, Brian has gone on to hold leadership positions at database marketing giants such as Acxiom and Dun & Bradstreet. Brian earned a B.S. in Business Administration from Boston University, Questrom School of Business.

Angelo Sinibaldi

Angelo Sinibaldi

Director of Data Products, Nine

With over 20 years’ experience in the Australian data industry, Angelo specialises in data strategy, product development and data governance that allows enterprises to maximise commercial value from their first party data assets. He is currently Nine’s Director of Data Products leading the transformation and development of the data strategy across Nine since early 2016. He joined Nine to lead the business case and introduction of Adobe Audience Manager into the business. He is also responsible for the repositioning and onboarding of new data partnerships that have pivoted Nine into becoming a market leading data and insights media business. In 2019, he was a leading member of the data unification project team across Nine and Fairfax Metro Publishing data assets, and more recently has led the onboarding of Adobe Experience Platform into the business. In 2014, he completed an Executive MBA with Distinction at the University of New South Wales – Australian Graduate School of Management (AGSM).

Sandhya Iyer

Sandhya Iyer

Head of Data Governance, Strategy & Culture, Latitude Financial Services

Sandhya is a data leader passionate about bringing positive change through data – professionally, personally and socially. She has worked across multiple data disciplines such as Reporting, Data Science and Data management and Digital Analytics across Financial Services, Energy and Technology industries. In her most recent role at Latitude Financial Services she looks after Data Governance and Strategy which is focused on making data accessible and reliable while minimizing data driven risks in the business. She continuously looks for opportunities to test and build innovative data solutions that improve overall customer experience through personalization and omni-channel marketing. Sandhya also a volunteers for Go-Girl, Go for IT, a non-profit that seeks to educate and encourage girls to explore a career in STEM, contributing toward improving gender diversity in Technology professions.

Sandhya Iyer

Olia Krivtchoun

National Head of Product Innovation, ANZ, Publicis Groupe

Olia has held senior leadership roles in creative and media agencies in Canada, US and Australia. With a digital lens, she’s worked across wide-ranging clients in FMCG, luxury, auto, finance, tourism and ecommerce sectors. Olia has been with Publicis Groupe for over five years and most recently she was appointed to the role of National Head of Product Innovation ANZ. She is responsible for developing new products and technical capabilities for a team of 1,600+ and their clients. Current areas of focus include ecommerce, attention measurement, and solutions for a cookie-less world. Previously she worked as Head of CX at Spark Foundry, Head of Digital at Initiative, Australia and as Director of Client Strategy at Isobar, North America. As a special area of interest Olia investigates the interaction as well as value exchange between brands and consumers.