Use first-party data to deliver more value
Connect your first-party data to your advertisers’ data to provide authenticated audiences, measurable performance and accurate advertising attribution.
First-party data strategy priorities realized
No risk data onboarding
Onboard advertisers’ data to your network without a third-party. Eliminate first-party data identity exposure, re-identification or retention with zero-trust data sharing.
Stay ahead of regulations
Avoid the privacy pitfalls of third-party onboarding, clean rooms and third-party cookies. Use the most advanced personal data protection technology available to share securely.
Control your data
Maintain custody of your data. Match your data to advertisers’ without it ever leaving your environment.
Here’s what you can do with Karlsgate Identity Exchange
Make the most of your first-party data to power more effective advertising performance and measurement.
Enrich your subscriber data
Acquire data from other brands and data providers without exposing your subscribers’ identity
Onboard audiences directly
Match advertiser audience data to yours without using a third-party
Attribute advertising performance
Connect your impression and click data directly with your advertisers’ sales data
Collaborate with brand partners
Integrate data for joint promotions, co-branded offerings or white labeled services
Monetize your data safely
Market data to potential partners without the risk of losing control
Get Your Team On Board: Insights for Key Stake Holders
Karlsgate solves the biggest challenges associated with managing first-party data partnerships. We designed the platform to satisfy the needs of your organization’s key stakeholders.
DATA SCIENTISTS
DATA SCIENTISTS
Simplify your ability to find, evaluate and test data more quickly
COMPLIANCE OFFICERS
COMPLIANCE OFFICERS
Comply with ever-changing regulations so you can approve new partnerships with confidence
Insights
