Make Data Analytics-Based Insights Actionable for Marketing
Drive marketing performance and build effective customer profiles with better data. Use secure first-party data enrichment and activation where you never lose custody or control of your data.
Traditional data-sharing models jeopardize data control, identity protection and compromised Personally Identifiable Information (PII). Regulations like GDPR and CCPA have only added to the identity management risks.
DATA BREACHES
$3.86M
average cost per data breach in 2020
(IBM Security, Cost of a Data Breach Report 2020)
BRAND REPUTATION
9%
decrease in global annual sales from a data privacy crisis event
(Data Privacy Manager, Data Privacy study: 500 Companies share their insights, 2020)
PRIVACY REGULATIONS
€332M
GDPR fines for information security deficiencies in 2019
(GDPR enforcement tracker)
Karlsgate Identity Exchange simplifies data partnership management and rapid data testing
Reduce time to market using secure and privacy-compliant data acquisition
Data analysis
Acquire data needed for customer profiling, segmentation, predictive models and planning
Secure data collaboration
No personal data ever leaves your environment
Equal and transparent partnerships
Match logic is pre-arranged and completely transparent
Easy access to attributes
Data partners list available attributes for you to select from
Zero-trust data sharing: Powering your secure first-party data ecosystem
Karlsgate Identity Exchange™ is a zero-trust model to satisfy the needs of your enterprise and your partners for secure and privacy-compliant data sharing.
Control and transparency
Exchange rules are agreed to ahead of time.
Scale
Low-friction implementation makes adoption easy.
Privacy-compliant data sharing
Personal Data (or PII) never leaves your environment.
Zero trust required
No party has the visibility required to re-identify your data.
Acquire and test data faster for effective data analytics insights
Data analytics that meets the needs of your internal stakeholders
MARKETERS
MARKETERS
Build your first-party data strategy with secure anonymized data sharing
COMPLIANCE OFFICERS
COMPLIANCE OFFICERS
Comply with ever-changing regulations so you can approve new partnerships with confidence
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